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Laird Superfood Expands Product Line for an Enhanced Evening Ritual

05/18/2021

The plant-based, superfood brand introduces the new Renew Rest & Recover product, offering an excellent source of Vitamin C and magnesium

SISTERS, Ore.--(BUSINESS WIRE)-- Laird Superfood, Inc.(NYSE American: LSF), recently launched its all new Renew Rest & Recover product promoting a good night’s sleep, naturally. Closely following the recent launch of the Daily Ritual customizable subscription bundles, Laird Superfood continues to create products that fit perfectly into the new product bundling program and are able to fuel customers' daily routine from sunrise to sunset. Renew Rest & Recover optimizes customers' nighttime routine and eases users into a relaxed and restful night of sleep.

While many sleep aids may contain harsh ingredients that have many negative side effects such as headache, daytime drowsiness, and upset stomach, Renew Rest & Recover is a supplement made with carefully chosen natural ingredients to promote rest, relaxation, and a good night of sleep. The plant-based relaxation blend is a tranquil mix of tart cherry, acerola cherry, chamomile, hops, baobab, reishi mushroom extract and magnesium from Aquamin -- perfectly blended to help prepare users’ bodies for a restorative night’s sleep.*

“We all know how essential sleep is to feeling recharged and refreshed, but so many of us still struggle with unplugging,” said Laird Hamilton, co-founder of Laird Superfood. “Our delicious Renew Rest & Recover blend is the perfect addition to reset your evening ritual and ease users into the rest their body needs and added recovery while they sleep using Acerola Cherry, Chamomile and many more relaxing ingredients.”*

In addition to the launch of Renew Rest & Recover, Laird Superfood is launching additional items this month including an all new addition to the brand’s Activate line and the first immune support formula, Activate Immune Support. The product is a blend of plant-based, whole-food derived ingredients thoughtfully chosen to support the body's immune system.* Activate Immune Support features a blend of power-packed ingredients like echinacea and ginger powder, with standout ingredients including elderberry, 1,000 mg of Vitamin C from acerola cherry, and reishi mushroom.

“So many lifestyle factors play a major role in our quality of life and quality of health," said Sandy Egge, Senior Director of Innovation. "Good sleep and supportive nutrition are two such factors that help to restore the body, boost immunity, and help optimize overall health. The best part is that we can help support sleep and immune health with nature-derived ingredients backed by science.”

Renew Rest & Recover is priced at $19.95. Activate Immune Support is $19.95. To purchase these products and for more information, visit lairdsuperfood.com.

About Laird Superfood

Laird Superfood, Inc. creates award-winning, plant-based superfood products that are both delicious and functional. Known for its highly popular coffee creamers, hydration products, supplements, roasted and instant coffees, teas, hot chocolate, and harvest snacks, the Company's products are designed to enhance your daily ritual and keep consumers fueled naturally throughout the day. The Company was co-founded in 2015 by the world's most prolific big-wave surfer, Laird Hamilton. Laird Superfood's offerings are environmentally conscientious, responsibly tested, and made with real ingredients. Shop all products online at lairdsuperfood.com and join the Laird Superfood community on social media for the latest news and daily doses of inspiration.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

This press release contains forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995, as amended. Forward-looking statements are statements that are not historical facts. These statements include projections and estimates and their underlying assumptions, statements regarding plans, objectives, intentions and expectations with respect to future results, events, operations, services, product development and potential, future marketing partnerships, and statements regarding future performance. Forward-looking statements are generally identified by the words “will”, “shall”, “expects”, “anticipates”, “believes”, “intends”, “estimates”, “plans” and similar expressions. Although management believes that the expectations reflected in such forward-looking statements are reasonable, investors are cautioned that forward-looking information and statements are subject to various risks and uncertainties, many of which are difficult to predict and generally beyond the control of the Company, that could cause actual results and developments to differ materially from those expressed in, or implied or projected by, the forward-looking information and statements. These risks and uncertainties include among other things, the uncertainties inherent in the business of the Company, its customers and its partners, as those discussed or identified in the public filings with the SEC by the Company, including those listed under “Risk Factors” and “Cautionary Statement Regarding Forward-Looking Statements” in the Company’s periodic reports. Other than as required by applicable law, the Company does not undertake any obligation to update or revise any forward-looking information or statements.

Kristen Fattizzi
laird@astrskpr.com

Source: Laird Superfood, Inc.

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